boAt Launches Innovative Smart Ring with Touch Control and Body Recovery Tracking in India

August 25, 2023 — Indian homegrown consumer electronics brand, boAt, has expanded its product portfolio with the launch of its latest wearable, the boAt Smart Ring. Previously, the smart ring market has been largely untapped, with major brands like Oura dominating the space. However, with the introduction of the boAt Smart Ring, it now offers consumers a functional and stylish alternative to fitness bands and smartwatches.

boAt Launches Innovative Smart Ring with Touch Control and Body Recovery Tracking in India

Premium Design and Build Quality

The boAt Smart Ring showcases a premium ceramic and metal unibody design, ensuring durability and sleek aesthetics. It is also water-resistant up to 5 meters, making it suitable for use in various environments and circumstances.

Intuitive Smart Touch Control and Tracking Features

One of the standout features of the boAt Smart Ring is the set of sensors for smart touch controls on the device’s upper surface. It allows users to interact effortlessly with a simple touch or swipe to control compatible devices, such as smartphones or smartwatches.

As a comprehensive health tracker, the boAt Smart Ring is equipped with a 6-axis motion sensor, a heart-rate monitor, an SpO2 sensor, a sleep tracker, and a menstrual cycle monitor for women. Additionally, the ring’s body temperature monitor takes automatic measurements, providing users with vital information about their health status.

To assist users in achieving optimized workouts, the Smart Ring includes a unique body recovery tracker. This feature enables users to monitor their recovery levels and adjust the intensity of their exercise routines accordingly.

The boAt Smart Ring is compatible with the boAt Ring app, which provides users with detailed insights into their health trends and helps them track their progress over time.

Emergency SOS and Battery Life

The boAt Smart Ring offers an Emergency SOS feature, adding an extra layer of safety for users in distress. On a full charge, the ring’s battery life is expected to last up to seven days.

Pricing and Availability

The boAt Smart Ring is priced at Rs 8,999 and is available in three ring sizes: 7, 9, and 11. Starting August 28, interested customers can purchase the wearable on Amazon, Flipkart, and boAt’s official website.

With the launch of the innovative boAt Smart Ring, the brand aims to tap into the potential of the smart ring market and offer a new type of health-focused wearable that appeals to fitness enthusiasts and tech-savvy consumers in India.


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